Case studies: Thinking out of the box
Case study: Chris Dangerfield To promote his show ‘Sex Tourist’ at the 2012 Fringe, Chris negotiated a sponsorship deal with one of the local escort agencies. Allegedly anyone with a flyer for Chris’ show got a 10% discount on the agency’s price list. Case study: Lewis Schaffer (again) At the 2013 Fringe Richard Herring decided…